Working with Omega has always felt like family but as content has evolved for ever faster delivery, so has the number of our outputs at the Games. Omega’s role as Official Timekeeper puts them in a unique position in comparison to other top sponsors. Their equipment, technology and know-how are the start and finish of every Olympic sport and everything in between. Now data transponders attached discretely to athletes boots, ankles or shirts can track and transmit pretty much any kind of kinetic data, for instant consumption by audiences around the world. For us, it means filming up close in the most incredible locations and those are not without challenges.