We were commissioned by CBS Interactive and Dr Pepper to produce three pieces about SEC Football superfans and their culture. Filming in New York, Baton Rouge, Louisiana and Tuscaloosa, Alabama we captured the passion and excitement of college football from the tailgate to the afterparty.
The project took place over three consecutive Saturdays of filming with a production team on two RED cameras bringing some key people from New York and also sourcing some local crew. We then turned all edits around fast over a two week period, outputting a 3 min film and a :30 second cutdown of each for social.
The series of videos racked up more views than any other content on CBSI’s portal across the year!