This project came to us via our New York office where CBSi are based. Part of the wider CBS group, CBSi deals mainly with technology and innovation and this particular film was to be part of a series talking about how AI is being used in different sectors to improve user experience. Our film specifically was to showcase Flexa, an AI platform developed by Microsoft and the Politecnico di Milano which helps to highlight the gaps in skills that alumni might have in order to attain a particular position in the workplace.
With our global footprint, it made the most sense to send our crew from London rather than New York. A crew of 4 – producer / director, lighting cameraman, camera assistant and sound recordist – flew to Milan for a recce day at the Polytechnic, followed by one long shoot day to produce a 3 minute piece and a shorter cutdown version for social, both with captions and without.