Project Description

HERTZ

CINEMA CAR

We always enjoy filming in-studio, and this 60 seconder produced in collaboration with our friends at Sandstorm for Hertz is a good example. Pre-production involved casting our child actors and our ‘usher’, organizing wardrobe and make up and of course liaising with our clients at Hertz on the logistics around the build of our very special Cinema Car.

Our one day in-studio required a clever camera rig in the back of the car that allowed us to shoot on an Arri Alexa from the back with the boot open, to give us our rear view. Our work in post was fairly intricate, using tracked masking shots to reproduce the cinema sign on the top of the car in various languages so that we could deliver a number of versions of the film for this Europe-wide campaign.

We always enjoy filming in-studio, and this 60 seconder produced in collaboration with our friends at Sandstorm for Hertz is a good example. Pre-production involved casting our child actors and our ‘usher’, organizing wardrobe and make up and of course liaising with our clients at Hertz on the logistics around the build of our very special Cinema Car.

Our one day in-studio required a clever camera rig in the back of the car that allowed us to shoot on an Arri Alexa from the back with the boot open, to give us our rear view. Our work in post was fairly intricate, using tracked masking shots to reproduce the cinema sign on the top of the car in various languages so that we could deliver a number of versions of the film for this Europe-wide campaign.

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Copyright 2020 | Quite Frankly Productions | All Rights Reserved