We like to tell stories that will change behaviors within an organization and make a difference to social responsibility agendas. One such project that we feel particularly close to is the story of Jodie.
L’Oréal UK wanted a film that would shine a light on the company’s Internship Programme which has given people with learning disabilities a chance to enter the workplace. Our aim was to take a different, highly personal approach that was less about corporate messaging and more about engaging and educating the audience from an emotional standpoint.
The film was produced to be shown at an internal L’Oréal UK & Ireland conference. However, this was the first time that the brand had commissioned a piece of work where the aim was for it to also be used externally: shared organically by employees after its internal premiere.
The response has been enormous, with comments coming from all walks of life including some some very emotional reactions from people with families who are impacted by learning disability.