Launched by Michael Kors five years ago, Watch Hunger Stop is the brand’s campaign to fight global hunger. Now in its fifth year and in partnership with the United Nation’s World Food Programme, all funds raised from the initiative go towards supporting a school meals programme which reaches over 16 million children annually in almost seventy countries.
We are proud to have played a key role in the production of all video content for this year’s campaign by visiting Cambodia with brand ambassador Kate Hudson and fully documenting her field visit to schools, farms and family homes through video and photography.
Once we returned from the trip, we created over twenty video edits and provided a portfolio of 100 images that formed the basis of our content strategy that amplified campaign awareness around the world across broadcast, digital and social channels.
The results speak for themselves: the creation of a full digital newsroom at www.watchhungerstop.org, a reach of over 30m across online channels, over 400k views of our lead film online and a broadcast news audience of more than 70m people.