We often find that the best way to give a brand personality is through its people. Meeting a wide range of employees from across Coca-Cola European Partners has given us the opportunity to tell their stories, showcase the variety of roles across the business and underline the diversity of people and cultures that work at CCEP.
We have already been to Iceland, Belgium and filmed in the Uk for a series of profile pieces that introduce some of the personalities who are responsible for bringing Coca-Cola’s iconic brands to the people of Western Europe. One of our favourites came from our first shoot in Wakefield, where we spent the day with father and daughter team Ray and Kodi. Ray has worked for the company since 1994 and Kodi is a second-year engineering apprentice.
These profiles are being shared internally across all of CCEP’s markets, and are proving very popular with external audiences across the company’s digital and social channels.