A visually arresting event timed to announce Coinbase’s sponsorship of the Aston Martin Aramco F1 team. A giant F1 helmet driven through the City of London.
When LA based Blue Revolver came to us with an idea they’d pitched Coinbase, we knew it was going to be a production challenge. A giant fibreglass Formula 1 helmet to be driven around the streets of London ahead of the Silverstone F1 weekend. Only a 10 tonne truck could take the weight and it had to get past many of London’s iconic landmarks. Unlike LA, London’s streets are narrow and our bridges are old. The stunt required a helicopter, drones, motorbikes, push bikes, black cabs and a sea of incredulous extras. To deliver this in a narrow time frame required detailed planning, a small army of producers and a lot of permits.
Social cut 1
Social cut 2
Social cut 3
Social cut 4
