We turned Balyasny's Bridger programme, an initiative to train early-career analysts, into bold animation
Balyasny Asset Management came to us with a request to promote an internal program for developing early-career analysts. They wanted something distinctive and eye-catching, in their efforts to recruit and retain the best talent. We turned that brief into multiple scripts and a bold visual direction - geometric shapes, seamless transitions and vibrant colours. Sound design and voiceover added weight and emotion once the animation was locked. Fundamentally our brief was to create something that would seem unusual and out of the box thinking for a financial services organisation.
