Mishcon de Reya
Jo Malone

Business Shapers for JazzFM

A series of animated films celebrating the careers and inspirations of British entrepreneurs.

Law firm Mishcon de Reya sponsors the weekly Jazz FM radio show Business Shapers, hosted by Elliot Moss. Each programme involves a long-form interview between Elliot and his guests – a version of Desert Island Discs for entrepreneurs. We take the interviews, edit them down to a two-minute “best of” keeping the personal and anecdotal alive. This we then animate to bring the personality and nuance of the guest alive. We are now in our fourth season and have won multiple awards for this series. This example featuring Jo Malone describes how she overcame dyslexia to become one of our generation's most successful female business leaders.

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