A milestone campaign for one of France’s most loved and most recognised kitchen brands.
For its 100th anniversary, Le Creuset invited chefs, tastemakers and home cooks to share the traditions built around one of France's most cherished kitchen names.Through Hunter, we partnered with Le Creuset to mark its centenary with a campaign that would resonate with loyal collectors and a new generation of home cooks. We were tasked with incorporating self-shot footage of chefs around the world and produce a visually coherent piece of content. Using illustration, graphic design and animation we produced a single film that worked across different verticals and on social media. The result was a celebration that honoured Le Creuset's French heritage while keeping the brand feeling colourful and full of the warmth that's kept it in kitchens for a century.
