A hero film celebrating 150 years of Tabasco, the pepper sauce that is sold in more countries than Coca-Cola. A journey, quite literally around the world.
To mark the 150th birthday of Tabasco, Hunter in New York asked us to create an anthem film for the world’s best hot sauce. After five generations of family ownership, the company remains in the hands of the McIlhennys on the exact farm where it all began, Avery Island in Louisiana. We created a 60” hero film called “Diamond” that plays with the diamond shape frame of the iconic logo. Shot in New Orleans, LA, London and Tokyo the film leant into our international contact book. The second deliverable was an immersive 360 VR taking the viewer on a journey from the seed to the plate.
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