The debate between studio and on-location shooting is longstanding and each method has its own set of advantages. But for many branded content productions, filming in a studio presents a range of benefits that can make it the superior choice.
Firstly, it’s a controlled environment – weather, lights, sound – all controllable. This gives us a level of consistency that’s essential when time and money are of the essence. We used to do a lot of work out of Coca-Cola’s office in Paris. The city’s heliport was literally next door. You can imagine the effect that had when we were recording interviews.