An animation showcasing BAM’s innovative Bridger Program.
This initiative is designed to recruit and develop early-career financial analysts, particularly those transitioning from sell-side to buy-side roles.
Quite Frankly were given details of the Bridger program and transformed that into a dynamic script that we presented to our clients alongside concepts for a visual direction.
For the visual style, we developed a cohesive brand identity, aided by AI, that used geometric shapes, seamless transitions and vibrant colours - creating an engaging and modern aesthetic. Each element was meticulously refined to reflect the forward-thinking nature of the Bridger Program.
This was also our first foray into AI platforms, particularly Midjourney which we used as part of pre-visualisation. We saved time and cost in storyboarding before our client signed off the creative route.
To enhance the production, we incorporated immersive sound design and a talented voiceover artist, adding depth and emotion to the film. The combination of striking animation and professional audio ensured an impactful final product.
Throughout the production, we maintained close collaboration with BAM to ensure the film accurately represented their vision and objectives. The success of this project has led BAM to commission several more animations in this distinctive style, further establishing their brand identity and helping them stand out in the crowded finance sector.
Welcome to the QFP Project Planner.
If you’re interested in starting a new project with us, we need a little bit of information from you.
Let’s start with your name.
Upon completing this process Catherine Crowe will be in touch with you
Catherine Crowe
Managing Partner
Upon completing this process Jez Frankel will be in touch with you
Jez Frankel
Founder and Managing Director
Upon completing this process Sitara Menon will be in touch with you