The animation sets the scene in terms of BCG’s approach to marketing before moving into specific case studies of L’Oréal, Diageo, and Starbucks.
Boston Consulting Group
Data Driven Marketing
2D character animation to make the complex, simple.
Much of our work at Quite Frankly is making a complex business idea or initiative simple and explainable.
The challenge is how to do this without dumbing the concept down, whilst knowing what to cut, what to edit, and what to highlight. 2D motion graphics are wonderful tools to both engage and inform.
This project for BCG explains how they can support CMOs to invest their budgets more efficiently through Data-Driven Marketing. We created a set of characters and storyboards that would work with the consultancy’s brand guidelines with clean and simple icons.
Office
London
Industry
Team
Lies Deneys
Executive Producer
Vanessa Oliveira
AnimatorServices
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A series of animated biographies narrated by business leaders and entrepreneurs.
