Omega

This campaign for watch-maker Omega was timed to coincide with the launch of a range of limited edition Seamasters, one of their flagship chronographs.

What started as an experiment in hyper-lapse, morphed into a creative that focused on fluid transitions, from the watch, to the hero, to the city. Working with French musician Vianney and Swiss DJ Annina Frey, our crew shot in multiple locations in Paris, Bern, and Geneva.

Our vision was based on a mixture of locations, including classic landmarks mixed with hidden corners, all of which had to reflect a bespoke city engraving on the back of the watch. The creative concept aimed to keep a sense of progression and movement by utilising dynamic camera moves, innovative composition and momentum editing.

The final creative had to work in both 16:9 and 9:16 for mobile.