An influencer led campaign shot across European capitals to promote the launch of a limited edition of their Seamaster watches.
This campaign for watch-maker Omega was timed to coincide with the launch of a range of limited edition Seamasters, one of their flagship chronographs.
What started as an experiment in hyper-lapse, morphed into a creative that focussed on fluid transitions, from the watch, to the hero to the city. Working with French musician Vianney and Swiss DJ Annina Frey, our crew shot in multiple locations in Paris, Bern, and Geneva.
Our ambition was based on a mixture of classic landmarks mixed with hidden corners all of which had to reflect a bespoke city engraving on the back of the watch. The creative concept aimed to keep a sense of progression and movement by utilizing dynamic camera moves, innovative composition, and momentum editing.
The final creative had to work in both 16:9 and 9:16 for mobile.
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